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    Wednesday, November 4

    Saving on Ink

    Businesses nowadays are trying their best to go "green". Even in the richly supplied offices of Saudi Arabia, most companies are engaging their employees and partners to join the green revolution. For example, Saudi Aramco has asked us months ago to send them our invoices electronically in order to save on paper, ink, and as well as time and the carbon footprint for going to and from the offices.

    In contrast with the supplies-strapped offices back home, we employees are trained to be efficient with almost everything in the office like turning off the lights and the computer monitors when not in use or use the back pages of photocopied materials when printing drafts among others. I am happy to say that I'm still continuing some of these things here; it's like a forced habit already.

    Spranq, a creative communications agency from The Netherlands, is taking the green revolution to another level. They have revised an Open Source type, Vera Sans, by punching holes in it. Their creation is called Ecofont and it promises to consume 20% less of your normal ink usage. Because of their efforts, they are now nominated in the Accenture Innovation Awards 2009.




    Personally, I use fonts that are "light" in terms of font weight (or the thickness of the character relative to their height). I use Helvetica 45 Light as my "normal" font, and, instead of clicking on the "bold" function, I use the Helvetica 55 Roman as an alternative. (Helvetica... *drools*)

    Aside from using "light" fonts, I also print drafts in 50-60% gray. The final ones, on the other hand, is in 85% grey so that the black ink of my CMYK printer would have a longer printing life than the usual.

    What are the simple ways you do to help out in saving the environment through your organization/company?